-- (Updates the first three paragraphs with YouTube's response.)
Alphabet's (GOOG, GOOGL) YouTube unit said Friday it is raising the prices of its Premium, Premium Lite and Music Premium subscription tiers in the US.
Most individual Premium subscribers will pay $15.99 per month, Music Premium users will be charged $11.99 monthly, and the Family plan will cost $26.99 per month, a YouTube spokesperson said in an emailed statement to.
The price adjustments will support creators and maintain ad-free platform features, and YouTube will notify current subscribers by email at least 30 days before their new billing cycles begin, the spokesperson added.
YouTube individual Premium customers billed through Apple's (AAPL) App Store face a steeper rate of $20.99 per month, though the video-sharing platform advised users to migrate to direct web billing to secure the standard pricing, multiple media outlets reported.
The rate adjustments reportedly also push student and lite tiers up by $1 to $8.99 monthly, while the annual standard individual plan will now cost $159.99, representing a $20 jump.
Price: $316.06, Change: $-0.31, Percent Change: -0.10%