-- Alphabet's (GOOG, GOOGL) YouTube is increasing the monthly price of its premium service by $2 for most domestic subscribers, multiple news outlets reported Friday, citing user notifications and comments.
The standard individual plan will now cost $15.99 monthly or $159.99 annually, representing a $20 yearly jump from the previous rate, the news outlets reported.
Customers billed through Apple's (AAPL) App Store face a steeper rate of $20.99 per month, though the video-sharing platform advised users to migrate to direct web billing to secure the standard pricing, the reports added.
The rate adjustments reportedly also push student and lite tiers up by $1 to $8.99 monthly, while family plans will experience the largest increase of $4 to reach $26.99 a month.
Google did not immediately respond to' request for comment.
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